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Personal data is only stored, if you submit it spontaneously to the BMW AG, within the scope of registration. The data that is collected during this process, will be utilized for performance of this event. The use of your data for the purpose of advertisement or market investigation is only legalized in case of your explicit agreement.
In order to statistically process your data the BMW AG devotes the program AWStats. This program is a open source web analysis software. It is used to score log files being collected by web servers on the basis of user request. In addition, the program does not use any kind of cookies for data evaluation. The statistical analysis is based on log files, which also contain IP-addresses. In general, this data is not assigned to certain persons. Merging the collected data with data from other sources is not accomplished. Besides, the data is deleted after statistical evaluation.
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The BMW Group has sought to achieve an innovative and informative website. However, you also need to understand that the BMW Group must protect its intellectual property, including its patents, trademarks, and copyrights. Accordingly, please appreciate that no license to use the intellectual property of BMW Group companies or the intellectual property of third parties has been granted by this website.
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